MAGAZINES

 Introduction to media representations 

L.O:to explore the concept of representation & stereotypes 

representation

- the media offers the audience an interpretation of the world

- it is a re presentation of the events, people and places 

this is positive because they are encouraging disabled people that they can still do what they want to and can still do the same things as a person who may not be disabled and to believe in themselves and they can it

encouraging

portrayed

08/09/23

using geeky language and asking if they want to be lab partners

the girl is wearing shorts really high with glasses and a shirt to make her look like a geek

nanny

- with kids (girl)

nurse

- helping people (girl)

teenager

- moody (boy/girl)

astronaut

- in a spaceship (boy)

football player

-  about someones journey/career in football (boy/girl)

opera fan

- inspired by someone else and wants to be an opera singer as-well (girl)

teacher

- annoying (boy/girl)

tattoo lover

-  someone with a lot of tattoos

 this advert challenges stereotypes by saying are you man enough using the word man implies that they are trying to mean the word brave 

you can still be manly if your a nurse this is implied off of the fact they have displayed 9 different men 4 of them being a nurse and 5 of them doing other thins to show that you can still be a man because a nurse is stereotypically a women's job

educating the east end

• poor behaviour
• show off

14/09/23

Representation in magazines

L.O: To explore the representations found in magazines 

cosmopolitan

 its a book for females and the target audience is females because the colours that are used are pink an purple which is stereotypically and a feminine colour

its target audience is for 18+ because the model on the front is a adult women it. also talks about sex appeal

confident

physically fit

girly

wealthy

1 casual, friendly, 

2. elegant, powerful, confident

3.proud, confident
, excited

industry research                                                                                                                             04/10/23

L.O: to research companies linked to set products

circulation - the numbers of copies of a publication distributed by the publishing company 

advertising revenue - is the monetary income that individuals and businesses earn from displaying paid advertisements on there websites 

cover price - the price of a publication such as a book newspapers or magazines, traditionally shown on the cover

Subscription Model- If a magazine company offers a monthly magazine service, instead of as a single magazine purchase, it offers its service as 12 month service comprising 12 purchases.

Multi-Platform- Capable of running two or more different hardware platforms.

Readership- An estimate of how many readers a publication has.

Ideology- A set of opinions or beliefs on the magazine.

Brand Identity- A set of tool or elements used by the company to create a brand image.

Target Audience- The demographic cut of a specific group to aim toward them to look at the magazine.

when was the magazine launched?

GQ - 1931

VOGUE - 1892

what was the original genre/ target audience?

GQ _ young men

VOGUE - New Yorks city social elite

has it changed, rebranded over all the years?

GQ - yeah Conde Nast changed this by introducing things such as introducing articles beyond fashion

VOGUE - in 1932 vogue was the first to print colour onto the magazines 

who publishes it?

GQ - Conde Naste

VOGUE- Conde Naste

is it print only or multi platform

GQ - multi platform

VOGUE - print magazine

what is its average circulation and reader ship?

GQ - 85080

VOGUE - 11million 

who is the target audience?

GQ - fashion lndustry insiders 

VOGUE -  17 - 29 year olds

Do Now:

3 words that summarise GQ- masculine, stylish, classy

3 words that summarise Vogue- feminine, modern, elegant

                                                                                                                     11/10/23

Raheem Sterling GQ

L.O: to explore the context and cover star for case study 1

how could we compare these two covers using information from the previous slide?

the girl is being sexually objectified and the man isn't he is just kind of stood there whereas in the girl one she is almost naked the boy one is focusing on his achievements whereas the girl one is focusing on her body and her appearance 

how does GQ target its audience

it targets grown men that are into the fashion industry

how does GQ represent gender?

GQ represents gender as the females are used for men to look at and the women is there for how she looks whereas the man is there to show his achievements

Do Now:

The colour palette uses gold which connotes his achievements in life and his success 

Raheem sterling

he has 3 kids

he grew up in London 

his market value is $70,000,000

hes winger for Chelsea 

born in Jamaica 

sterling was the nations most expensive player when he was bought by manchester city

during the football match between Chelsea and Manchester city Raheem sterling receive racial abuse. Sterling spoke out about this and got the fan removed from the stadium and banned. this was the start off abuse and many more people have been abused based on the minority. now he has started a charity to stop the abuse and has made a change to sport abuse but its still carrying on but changes are being made.

Racial Stereotypes                                                                                                                           08/11/23

• he looks strong and males are supposedly stronger then females 
• all the gq heroes are males apart from one

the female is being shown as a sex object

Friday 10 November 2023

Do Now 

confident

physically masculine

elegant 

• focuses on black lives matter which is a different lifestyle magazine
• a black main cover star is unusual for a GQ cover
• his hood up with a white hood is trying to challenge the stereotype that people with their hoods up are dangerous 

do now 

Vogue was made in 1892 and is published by conde nast and is mainly aimed at young female from 17-19

15/11/23

case study 2: Malala yousafzai VOGUE

L.O: to explore the context and cover star for case study 2

vogue is aimed at abc1 fashion and style conscious women who are educated, sophisticated nd wealthy.

whilst it is traditionally targeted an older female audience of 30-45 year olds, you could say that this audience has now broadened to appeal to, inspire and empower younger readers too, as well as a much more culturally diverse audience, under the influence of the new editor.

to appeal to advertisers vogue emphasises the wealth and status.

vogue is. mainstream magazine so it uses the typical codes and conventions of print to construct the front cover. over a long time vogue has also acquired its own unique house style so that s brand identity is instantly recognisable conde nast would have deliberately adresses this when the appointed. Edward ennifful as editor i 2017 not only the first ,an to edit magazine but also the first black person since then vogue covers have celebrated diversity not through race and ethnicity but also age gender and size.

in april 2018 british vogue cover featured a. group of models of all colours ages and sizes and included the first model to wear a hijab as a symbol of her religion.

 

vogue is trying to show that you should emphasise yourself and what you want instead of following what other people are doing like they are trying to say to be unique and be yourself.

vogue is trying to show a progressive attitude towards males wearing feminine clothes 

malala fact file:

• she was shit in the head by the taliban and survived
• this happened because she went to school
• malala is an international symbol standing up for the girls education in pakistan 
• malala has now graduated from oxford university and has married a manager for pakistan 

malala yousafzai became an international symbol of the fight for girls education after she was shot in 2012 for opposing taliban restrictions on female education in her home country of pakistan

Do Now                                                                                                                                          22/11/23

• her head scarf is representing her religion of a muslim 
• the word survivor implies that she has been through a lot throughout her life and legend next to i shows how much of a role model and inspiration she is to her audience
• the colour red connotes passion and implies that she wants to overpower the taliban and seek freedom  

vogue shows a range of diversity in their covers

her being a cover star implies that she is a powerful and important representation on the cover. it also has 2 other people of colour on the front page which is rare for a vogue cover.

i feel that females are being show as superior to males, this is very stereotypical in some ways like beauty love and romance this is because women have been represented as strong and powerful but malala is represented as a survivor. she looks very feminine - flowing, ilk headdress, jewellery, make up which makes her look classy and sophisticated: cover image and colour palette. malala is also showing her religion and ethnicity by wearing a head scarf which implies that she is muslim.

Do Now:                                                                                                                                          24/11/23

• powerful
• elegant
• passionate

Malala Yousafzai VOGUE

L.O: to compare representations in magazine covers

similarities:

they both look proud and powerful because the direct address makes them look confident 

the subject fashion is visible in both covers which is stereo typically important to females 

red silk clothing used to represent femininity and wealth 

differences:

medium close up (malala) - focuses on malalas head scarf and her religion

long shot (lizzo) - focuses on her figure which implies that she is trying to focus on body representation and body positivity amongst women

Do Now:                                                                                                                                          29/11/23

empowered 

confident

elegant

important

Malal Yousafzai VOGUE

L.O: to practise comparing representations in two covers 

similarities:

both have feminine qualities like jewellery and makeup

differences: 

the shot type is different kim has a longhsot which expresses her outfit and her body to objectify her whereas malala is a medium close u showing malala head scarf which represents her religion and the importance of her being a muslim 

kim is being sexually objectified whereas malala is not this is because of mes on sen which is because kims outfit is very open and expressing her body and her body type where as malala is more covered up

kim is more about fashion and what she looks like whereas malala is what she is about and what she has achieved

the two magazine covers are significantly different this is because Malala is being represented about her achievements in her life in the vogue cover whereas Kim is being sexually objectified in the ELLE magazine this is because ELLE magazines focus more about fashion and looks.

however there is similarities this is shown in many different ways one of these is through a technique called mes-on-sen this is where you look deeper into the fashion side where you take closer details and look at there appearance through styler. the VOGUE cover for Malala you can see her jewellery and its almost like they have done it purpose because of the medium close up it symbolises her face and her jewellery this is also heavily focused on Kims ELLE cover it very stereotypically feminine because of things such as makeup and fashion this is all stereotypically shown towards females as you can see Kim is heavily confident i n her clothes which is showing a lot of skin and her body.

Linking back to the differences you can see by the shot types how both of these covers a significantly different to each other as you can see in the ELLE Kim cover it is focused on a medium longshot by doing this it creates an impact by showing the audience howKim is represented by expressing her outfit choice and including her whole body this creates an effect which sexually objectifies Kim. whereas Malala has a medium close up which focuses more on her religion and culture and how she's being represented as proud and elegant throughout what she has achieved in her life. 

Another difference is if you take a closer look at the cover lines and how they are being represented you can see. how Malala is being represented as proud and a hero, this is shown in the cover line on Malalas cover talking about fighting talk this shows how she's been battling most of against thing like the taliban and fighting for women's education. This creates a really positive impact for the viewers and makes you realise how much of an influence she is towards her audience and the media. whereas you can see in Kims cover it says in bold and pink the word CONFIDENCE this word implies how she is being sexually objectified and is heavily focused on the stereotype of feminine fashion this is seen by her open clothes which expresses large amounts of her skin, even things like her having her buttons undone creates an impact of how they are trying to show of her body and her structure which is heavily juxtaposed on Malalas cover.

A final difference is how Malala is heavily focused on her religion and her background through her choice of clothing and her appearance, as you can see she is wearing a bright red headscarf which implies that she is part of the muslim religion and she is wearing it with a happy and proud face which creates a really positive impact towards her audience. The colour red shows her courage and her passion towards this. Whereas in the ELLE cover Kims name and the words confidence are both in bold pink which is still heavily stereotypical towards females and shows confidence and passion and shows how she is trying to show off her body and her looks towards the media.

Overall the gender representations are heavily different to each other, although there is similarities it significantly focuses on how these two covers are different to each other. But overall there are more differences throughout the magazine covers.