ADVERTISING C1A

 Advertising and Magazines                                                                                                              01/12/23 

L.O: To explain the aims and the conventions of print advertising

what is the main aim of advertising

- to bring attention to a product, service or issue 

raise awareness - this advert is trying to show the risks it can do towards your lungs and effect you health

the cover lines show that the male wants the car to show off and look cool whereas the female would like the vcar for their family and to have gun with her husband ands make sure its safe for their family.

they have done this by using words in the cover lines to shwo that the male is i9nterseted in looking good whereas the women thinks about other.

fsamiy values and shwoingnhow they are awf and protected for a family.

the historical theme is showed by the words usd in the cover lines and the black and white. the old car 

the icons of quality street - miss sweetly and major quality (two characters from the regency era or the  british history) 

the regency era could also be compared to the 1950s for its significant social and cultural development. between 1811 and 1837 the country was under the rule of prince regent and development in technology, fashion and architecture were mirrored by a population boom.

the 1950s saw a change in high culture, a time where fine art decadence and theatre that had previously only been accessed by the upper classes and those with the money were now going to be made more affordable to the mass audience 

structure and design - the design uses a variety of bright colours to attract the audience with bright colours that are in your face a highly visible easily and this draws the attention for the audience to the advert 

typography - the typography uses a variety of different fonts this is to make it stand out more and be more unique to other adverts 

persuasive language techniques - by using the words what a delicious dilema implies that the variety of chocolates are tasty and easy to enjoy it also uses a technique of alliteration t make it stand out and different to other chocolates  

Wednesday 10th january 2024

Do Now:

• a wealthy man, 
• the lifestyle this photo is portraying implies that they have a wealthy lifestyle this is because of their outfits and the gold rim on the photo frame suggests wealthiness 

i think quality street is trying to show how they chocolates are made with quality hence the name quality street and the two women co-ordinate with the chocolates

Historical Advert Set Text

L.O: to explore the context and representations in the historical set text 

• women are being shown as cleaners and to do all the work around the house while the men earn money at work. also not giving women a choice but assume they would be happier. this advert is made by men trying to get them to buy a women a hoover at the time. they are aiming it at men to as they are the one with the income unlike women were at the time.
• the advert is saying that the women is made for cooking and that is what wife's are for. they are calling the male the chef although they do none of the cooking so making them sound like they have done something where in reality they haven't. the advert is attempting to say that men are better and more important
• the women are3 doing the cleaning up m even though she is a child. the mother seems to be rearranging the shelf and cleaning up. whereas the men shown in the this advert are sat down and playing which is stereotypically showing that the women should do all of the work at home and let the men do whatever they want.
• the women is being sexually objectified and used for the males gaze. the show is a mans shoe and saying that the women belong where the shoe belongs where the shoe belongs shows that she is worthless to any and deserves to be lower down to the man which is implying that the man is superior. showing that they are lower down stereotypically saying that they are lower down compared to men. the words she and her how that they do not really care about her by not giving her a name.
• the words how her its a mans world is once again stereotypically showing that men are superior to women. they are purposely put the women lower down to the man to show superiorness once again. she is doing all of the work around the house for the man making sure that he has everything he needs to have all while he is relaxing in bed.
• they are trying to say that women aren't good enough to even cook but they are still made to do it every day. they are made to it in what seems likes maid looking clothes and the man is an expensive tux. he is also showing that the beer is very important to the man and maybe more important than the female.
• my final representation of gender roles in the 1950's are that men are more superior and that they are more important compared to women. the society was dominated by males while women were at home looking after their child and cleaning as that is supposedly their what they were assigned to by the males.

• the man in this advert is shown as the money owner and the person who creates and funs all the money in this. his tuxedo is a representation of wealthiness. Whereas the women are being objectified as they are dressed up in the same colours as the chocolate shown on the poster. this shows that men are trying to say that they re like sweets and thy they are less superior compared to men. the male in tis advert is looking at the chocolates rather then the women that he cares more about the chocolates then the women kissing him at the moment that he is in. the man being shown in the middle is trying to make out that he should be the centre of attention and not anything or anyone else.

Friday 12th January 2024

Do Now:

the dominant gender in this advert is the male. he is dressed up in an expensive suit and the female in this advert are wearing the same colour on their clothes as the sweets. this i showing that the women are being objectified whereas the man is made to look good and rich. on top of this is that the women are kissing hi. and hes showing no affection and he is just focusing on the sweets.

Historical Advert Set Text 

L.O: to explore the possible exam style questions for advertising

man in the quality street advert are represented as rich and living a good lifestyle. this can be seen where we see the man with an expensive suit and a gold rim around a painting. he is shown as more i important by being put in the middle of the advert so he is the centre of attention. but he is also shown as rude as the women are kissing him and he is showing no affection but is focusing on the sweets.

the women in the advert is show as objects, they are being dressed up the same colours as the chocolates shown on the advert so they are being dehumanised. they are showing love and affection for the man but he is showing nothing back which makes you feel sympathetic towards them but back then it wouldve been more humanised and normal for that to occur.

Wednesday 17th January 2024

connotation - is an idea or feeling which a word invokes for a person in addition to its primary meaning

denotation - the literal meaning of the word and its primary meaning                                                                                                                                                                  

Analysing Adverts

L.O: to build the skills needed to analyse and evaluate adverts.

advert 1

the laptop connotes with the text that says the uks safest broadband which contrasts of the message by putting it on an electronic device.

the people either side also shows how the broadband reaches everyone.

the guards on each side also connotes that the broadband is secure and safe and reinforced 

advert 2

the text thats says stop staring at me like is some piece of meat connotes that the burger is more than just a burger and its extraordinary 

the text is also connotes with something a women would say to a man by saying you cal look but you cant touch and then it says ok you can touch it then proceeds to say are you mac enough which sounds like are you man enough which implies that you cant handle it.

the red background also looks like its been placed in a red velvet bed which makes it look luxurious and powerful which implies that you will fall in love with it 

advert 3 

the race car hidden in the inside connotes thats its fast (it goes 205 flat, 0-60 in 3 seconds)

the text at the bottom says a sporty car full of history which implies that this car has a lot of achievements within audis range of cars and that they are proud and impressed with what they have created.

also the race cars connotes with the history of audi and how their cars have evolved and better than what they were at the beginning ad it also connotes audis history

advert 4

the bandage on a strong hand contrasts on the bandage its flexible and durable/strong 

the bx in the bottom is tiny compared to the hulks hand which shows that they can fit everyone

positive:

inquisitive, interested, curious, disabled, handicapped

negative:

nosy, crippled, retarded

Wednesday 24th January 2024 

Do Now:

• females are are stereotypically not in charge and males are more predominate
• males are stereotypically supposed to provide for the family e.g work money and other things 
• women are stereotypically more emotional whereas males are supposedly fine and just get through things 

Contemporary Adverts

L.O: to understand the techniques used in contemporary adverts.

1. the advert is implying that the girl wants the car for looks and the show of the car

it is implying that the fashion and the look is important of the car 

2. the male advert is implying that he care about the qualities of his car over the looks

the male has gone for a sport version of the fiat 500 whereas the female has gone for a stock fiat 500 because she's no bothered about the performance whereas the male is .

the big bubble writing font makes it stand out 

Do Now: 

image of product they are advertising 

slogan

anchorage text e.g a persuasive text

a lot of colour

Creating Adverts

L.O: to use out understandings of an advert conventions to create advertisements 

have you got no limbs then try this hat

if you have no limbs to dip in the swimming pool dip your nugs instead

wanna eat away your limbs then patch it up with the bacon sizzler 

e

 

Wednesday 7th February 2024

do now: 

launched in January 2015 this girl can is our nationwide campaign to get women and get women and girls moving regardless of shape size and ability.

Dominant ideology - A dominant ideology is a term that refers to the beliefs and ideas shared by the majority of people in a particular group a
n ideology is simply a set of beliefs and ideas, such as religious conservatism, that influences peoples' behaviours and perception of the world. 

i dont agree with this a prime examples is the womens euros people say football is a mans sport but its not you see still women doing stereotypically male things therefore i heavily disagree with this.

Friday 9th January 2024

Do Now:

confident, powerful, elegant.  

C1 SECTION A PPE

L.O: to practise exam style questions effectively 

Q1. this girl can 

explore how the print advertisment for this girl can uses media languagge to create meanings:

a. text/written language (5)

b. visual codes (images, lighting, dress)

1a. The phrase "This Girl Can" and "sweating like a pig feeling like a fox" utilises media language to create meanings through juxtaposition and imagery. By juxtaposing the imagery of "sweating like a pig" and "feeling like a fox" this simile creates a sharp contrast between the two animals with very different connotations this plays with the idea of dual identities or experiences. and shows that maybe the girl may look different on the outside but on the inside she is dedicated to reaching her achievements in life.

The use of vivid imagery such as "sweating like a pig" conjures a specific mental image that evokes physical exertion or discomfort. In contrast "feeling like a fox" creates the impression of power and motivated with force and suggests confidence and cunning. the phrase also plays with the phrase "This Girl Can" which is often associated with empowerment and strength. By subverting this phrase and adding unexpected animal imagery it adds layers of deeper meanings behind the advert overall the phrase utilizes media language to create a vivid and memorable image while using in depth connotations and contrasting meanings and associations. this proceeds to back up the campaigns aim a whole. 

1b. You can also see that the pink light being shone on the girl is contrasting and emphasising the women's sweat, and also puts it in the audiences eyes to contrast the effect of empowerment and how this women is dedicated and puts in the work to get to where she is in the moment. Which emphasises with her dedication, the blue top also fights against female stereotypes and is emphasising that women are just as powerful as men so by adding this with contrasting pink light shining on the blue top on the "This Girl Can" campaign shows that he message trying to be spread is just because men can do something doesn't mean women cant. this goes agains the stereotypes and shows that women are hardworking as shown in the advert

This contrasts their power as a whole, her facial expressions also shows that she is happy while doing this work and that she is in the moment. She is the main subject of this advert because as you can see present in the advert she is sweating which is showing her hard work. Her facial expressions shows that she is happy and her eyes are closed which is showing that she is enjoying what is going on around her, and she enjoys the hard work and it may also be trying to spread a message of body positivity because she isn't worried about what is going on around her even thought she knows that their are multiple people surrounding her while she is in her moment. This shows power and dedication and that this women is happy with what she is doing and it is creating an impact as a whole by having her eyes closed also created an impact for her because she isn't putting herself to shame/her work to shame because even as many people are around her she isn't comparing her self to the other surrounding her. which links back to the campaign of women empowerment and confidence 

Wednesday 21st February 2024

DIRT

PPE Q1a: 4/5
WWW: Two clear points supported by text references
EBI - link the points to the meaning/purpose of the campaign

PPE Q1b:6/10
WWW: some focus on the meanings constructed by the visual codes
EBI: make sure you include any connotations and link the points to the meaning/purpose of the campaign (use DEL structure to help)